Sep 2024
MA Digital Media, Culture and Society - Merit
University of Manchester
Bio
I am a social media strategist and content creator
I’m happiest with a camera in my hand, and I don't mind which side of it I'm on. I shoot and edit much of the content I create myself, and I enjoy being involved in every part of the process.
The love for storytelling is what got me into this, but strategy and data are what keep me interested. I can easily lose an evening figuring out why a piece of content took off, how a campaign came together or what went into the thinking behind a particularly good ad.
I love coming up with ideas that make sense for the brand and the platform, whether that's a reactive post, a planned campaign or something a little different. I'm particularly interested in the conversations happening around brands. Their comments sections are often where you find the most honest opinions, unexpected ideas and a better understanding of the people you're speaking to.
For me, there's always a new idea brewing, a reference worth saving or something I want to experiment with!
Experience
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Dec 2025 - Present
Social Media Community Coordinator - MedExpress and Dermatica
HeliosX
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Oct 2024 - Aug 2025
Social Media Manager
BAB Korean Food
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Jul 2020 - Apr 2025
Instagram Content Creator
Independent Content Creation
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Apr 2024 - Sep 2024
Social Media & Marketing Lead
Vermilion Restaurant and Events
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Oct 2023 - Sep 2024
Marketing & Events Coordinator
ResLife, University of Manchester
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Dec 2022 - Jul 2023
Content Executive
Moehair USA
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Jul 2022 - Nov 2022
Production Intern - Live Radio
Red FM 93.5
Education
Jul 2022
BA (Hons) Political Science - 7.8/10 CGPA
University of Delhi
Work
Some videos I've made along the way, each with its own idea, approach and little creative process behind it. A mix of filming, editing and experimenting with different ways to tell a story
Skills
Social Media Platforms
- Content Creation
- Canva
- CapCut
- Adobe Premiere Pro
- VEED
- Community Management
- Sprout Social
- Brand24
- Meta Business Suite
- Project Management
- Asana
- Slack
- Google Workspace
- Data & Analytics
- Metabase
- Excel
- Google Sheets
Future ahead
I’m looking for my next step: a role where I can stay creative, keep learning and keep the storyteller in me alive.
Roles I’m open to
- Social Media & Content Lead
- Social Media Lead
- Social Media Executive
- Community Coordinator
I’ve worked across healthcare, beauty, tech, hospitality, higher education and e-commerce, so I’m open to any industry. Based in London and open to roles anywhere in the UK.
Work with me!
